No Fuss Lights Means No Extra Power Outlets

One of the most frustrating things about making a major purchase is discovering that you need to buy something else in order to make it work properly. Like needing a specific adaptor for a new piece of stereo equipment, or a new set-top box or cable so you can actually watch programs on your television.… Continue reading »

Already Own Too Many Christmas Lights? No Fuss Lights Wants to Buy Them From You

Ok, time for a quick lesson in behavioral economics. There’s a concept known as the “sunk cost fallacy.” It describes the reluctance of consumers or companies to make prudent decisions because of the tendency to factor in the amount of money that has already been spent and cannot be recovered (known in economics as “sunk… Continue reading »

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