Ok, time for a quick lesson in behavioral economics.
There’s a concept known as the “sunk cost fallacy.” It describes the reluctance of consumers or companies to make prudent decisions because of the tendency to factor in the amount of money that has already been spent and cannot be recovered (known in economics as “sunk costs”).
For instance, you would be exhibiting this type of behavior if you chose to continue sleeping on an uncomfortable mattress simply because it’s only a couple years old – even if you are suffering from back problems caused by the mattress. Or you decide to attend that weekend outdoor festival because you already paid for the tickets – even though you know the weather will be rainy, windy, and cold, and you will probably have a miserable time.
Here’s another example: because you already have hundreds or even thousands of Christmas lights that you’ve already purchased (perhaps at a steep price from another Christmas light company) that are taking up space in your garage or attic, you convince yourself to bite the bullet and put up those lights again this season – instead of calling No Fuss Lights to install your holiday lights.
Well, guess what? We understand your dilemma. That’s why No Fuss Lights wants to take those old Christmas lights off your hands and buy them from you.
That’s right. If you choose No Fuss Lights to decorate your home this year, our designers will come to your house or business, look over your used Christmas lights, make you an offer for them, and then apply that amount as a discount off of your final invoice. Then No Fuss Lights will haul away your old lights and either donate them to a charity or dispose of them properly.
And here’s the best part: you don’t have to purchase new Christmas lights to replace the ones you are getting rid of. That’s because No Fuss Lights is a holiday lighting rental company – meaning that we don’t make you buy the lights, cords, outlets, or other equipment. In other words, No Fuss Lights will decorate your home beautifully, maintain those lights throughout the holiday season, and then return after Christmas to take down those lights and bring them back to our warehouse.
So don’t let the idea of already-purchased Christmas lights dissuade you from calling No Fuss Lights this year and letting us install your holiday lights. You won’t have to deal with the hassle of unpacking, testing, and hanging Christmas lights, which will free up valuable time (and a little extra storage space!) this holiday season.
Don’t wait! Call No Fuss Lights at (281) 809-7021 or fill out our contact form today. And say goodbye to those unwieldy Christmas lights – and hello to a gorgeously decorated home with “no fuss!”